What you've learned is worth sharing.
Courses. Workshops. Books. Coaching. Newsletters. Podcasts. Communities. Countless ways to tell them what you know.
You're old enough to know a thing or three.
There are 25-year-olds with 100,000 followers explaining how to optimize a life.
Meanwhile, you've spent 20 or 30 years actually living one.
You know your sh*t.
You made mistakes. Solved problems. Built things. Raised kids. Lost money. Made some. Changed careers. Learned trades. Mastered crafts. Survived industries. You got POVs.
That counts.
Read the manifesto →School taught us show and tell.
Life gave you stuff worth showing and telling.
You probably don't think of it as expertise. That's okay. Answer six questions and we'll help you see what's in there, who wants it, and the best first thing to make.
Start with what you’ve spent the most time doing. It counts even if it doesn’t feel like expertise.
What kind of knowledge is it?
You're not an aspiring influencer. You already have something of value. The audience is out there, looking for it.
You could make:
The format should fit the knowledge, not the other way around.
Explore the Library →Real people. Real knowledge. Not celebrities with eight million followers. People sharing with people, doing what you could actually do.
From small, one-person channels to large multi-channel businesses, here's some folks to model after.
See all 41 examples in the Library →Browse guides by craft →Show us what you know: get in the Library →There's as many ways to teach as there are teachers.
Explore the Library →You don't need a ring light.
You don't need to dance on TikTok.
You don't need 100,000 followers.
You don't need to call yourself a thought leader.
Or (worse) an influencer.
You don't even have to be particularly good at the internet.
You just need to know something somebody else wants to know.
The doubts that stop most people are the same handful. Pick yours, and we’ll take it on honestly.
Read the whole thing: What’s holding you back → · Rather start in person? Teach a class locally →
But it hasn't lived your life.
You have.
AI can help you organize what you know. Turn a conversation into a course outline. Turn a workshop into a book. Turn an hour of talking into ten pieces of content. What it can't replace is the thing you bring to the table: your experience.
Don't ask AI what you should know.
Tell it what you know.
See what AI can do with what you know →You don't need all of them, and you don't need them all at once. Most people start with one or two. Here's what each kind does, when it's the right place to start, and where it usually fits in the order.
Your thinking partner.
Helps you get what’s in your head onto the page: outlines, lesson plans, names, first drafts, emails and descriptions. It does the busywork so you can do the knowing.
Almost everyone. It’s the quickest way to turn a jumble of experience into a plan, and it makes every other step faster.
Ask Claude to interview you about your work for 20 minutes, then turn your answers into a lesson plan. Or ask it to brainstorm 20 names for your business.
An audience that’s yours.
Collects the people who want to hear from you and lets you reach them directly, with no algorithm deciding who sees it.
You want to test interest before you build anything, or you like to write. It’s also the first thing to add once anything else is running.
Send one useful tip a week for a month. If people open it and reply, you’ve found your audience.
Show it. Say it.
Records and edits video and podcasts from your kitchen, garage or van, without a studio. Some let you edit a recording as easily as editing a document.
You explain best by showing how it’s done or by talking it through.
Record yourself doing one task you know cold. Five minutes, one take, no script.
Get paid to help, one person at a time.
Lets people book time with you and pay up front. Scheduling, reminders and payments are handled for you.
You like working with people and want to earn sooner. Every session shows you what people really ask, and that becomes your course later.
Offer three paid sessions to people who already come to you for advice.
Tools to look at: Calendly, Stan Store, Zoom
Package it once. Teach it many times.
Hosts your lessons, videos and worksheets, and handles sales and student logins. Run it live as a workshop, or let people learn at their own pace.
You already know what people struggle with and the order to teach it in. If you don’t yet, start with coaching or email and come back here.
Run one live 90-minute workshop before you build a full course. It becomes your tested outline.
Bring your people together.
A private online space where members ask questions, share progress and learn from each other, not just from you.
You already have a group (a club, a class, regulars) or your topic is better together, like crafts, hobbies or big life changes. Otherwise, add it after a course so students keep going.
Invite 20 people who already ask you questions into a free space for one month.
Tools to look at: Skool, Mighty Networks, Circle
Know + Tell is free. Some tool links pay us a commission; here’s how we choose.
Not sure where you fit? The Business Builder puts these in the right order for you, based on what you know and how you like to share it.
Find your thing →You need to know something. Technology has gotten remarkably good at handling the rest.
One pick per job. Start with these, and add more only when you need it.
Know + Tell is free. Some tool links pay us a commission; here’s how we choose.
Everything on Know + Tell is organized around the questions you'll actually ask, in the order you'll ask them.
Want the long version? Read From Know to Tell, the complete step-by-step guide →
You spent years learning it. Now somebody else gets to learn it from you.
What you've learned is worth sharing.
Courses. Workshops. Books. Coaching. Newsletters. Podcasts. Communities. Countless ways to tell them what you know.
You're old enough to know a thing or three.
There are 25-year-olds with 100,000 followers explaining how to optimize a life.
Meanwhile, you've spent 20 or 30 years actually living one.
You know your sh*t.
You made mistakes. Solved problems. Built things. Raised kids. Lost money. Made some. Changed careers. Learned trades. Mastered crafts. Survived industries. You got POVs.
That counts.
Read the manifesto →School taught us show and tell.
Life gave you stuff worth showing and telling.
You probably don't think of it as expertise. That's okay. Answer six questions and we'll help you see what's in there, who wants it, and the best first thing to make.
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What kind of knowledge is it?
Save it, print it, share it. Your answers stay on your device.
You're not an aspiring influencer. You already have something of value. The audience is out there, looking for it.
You could make:
The format should fit the knowledge, not the other way around.
Explore the Library →Real people. Real knowledge. Not celebrities with eight million followers. People sharing with people, doing what you could actually do.
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See all {{libCount}} examples in the Library →Browse guides by craft →Show us what you know: get in the Library →There's as many ways to teach as there are teachers.
Explore the Library →You don't need a ring light.
You don't need to dance on TikTok.
You don't need 100,000 followers.
You don't need to call yourself a thought leader.
Or (worse) an influencer.
You don't even have to be particularly good at the internet.
You just need to know something somebody else wants to know.
The doubts that stop most people are the same handful. Pick yours, and we’ll take it on honestly.
Read the whole thing: What’s holding you back → · Rather start in person? Teach a class locally →
But it hasn't lived your life.
You have.
AI can help you organize what you know. Turn a conversation into a course outline. Turn a workshop into a book. Turn an hour of talking into ten pieces of content. What it can't replace is the thing you bring to the table: your experience.
Don't ask AI what you should know.
Tell it what you know.
See what AI can do with what you know →You don't need all of them, and you don't need them all at once. Most people start with one or two. Here's what each kind does, when it's the right place to start, and where it usually fits in the order.
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Tools to look at:
Know + Tell is free. Some tool links pay us a commission; here’s how we choose.
Not sure where you fit? The Business Builder puts these in the right order for you, based on what you know and how you like to share it.
Find your thing →You need to know something. Technology has gotten remarkably good at handling the rest.
One pick per job. Start with these, and add more only when you need it.
Know + Tell is free. Some tool links pay us a commission; here’s how we choose.
Everything on Know + Tell is organized around the questions you'll actually ask, in the order you'll ask them.
Want the long version? Read From Know to Tell, the complete step-by-step guide →
You spent years learning it. Now somebody else gets to learn it from you.
