
Rick Beato
Turned a career in record production into a channel, a book and courses.
youtube.com ↗USE AI TO CREATE A COURSE
AI can’t give you thirty years of experience. It can help you get yours out of your head and into a course much faster.
THE SHORT ANSWER
To use AI to build a course from your experience, have an assistant like Claude interview you about your expertise, then ask it to organize your answers into a course outline, lesson plans, scripts, worksheets and quiz questions. Review and rewrite everything in your own words, add your stories, and test the first lessons with real students.
WHY YOUR EXPERIENCE COUNTS
The hardest part of making a course is usually not the knowledge. It’s turning a lifetime of experience into an organized sequence of lessons. That’s exactly the kind of work AI assistants are good at.
Used well, AI is a patient interviewer and a fast first-draft writer. It asks you questions, sorts your answers, suggests an order and drafts the materials, so you can spend your time on judgment and stories.
Used badly, it produces generic content anyone could have written. The difference is you: what you know, the examples you’ve lived and the mistakes you’ve made.
IDEAS THAT FIT
| Idea | Format | Effort to start | How it earns |
|---|---|---|---|
| Interviewing you about your expertise | Conversation | Low | Saves weeks of blank-page time |
| Turning notes into a course outline | Outline | Low | A clear structure fast |
| Drafting lesson scripts | Scripts | Low | Faster recording |
| Creating worksheets and checklists | Downloads | Low | More value per lesson |
| Writing quiz questions | Assessments | Low | Better learning |
| Writing your sales page and emails | Marketing copy | Low | A smoother launch |
PEOPLE WHO DID IT

Turned a career in record production into a channel, a book and courses.
youtube.com ↗
A podcast and books, with an online course for parents who want to go deeper.
janetlansbury.com ↗
Structured lessons that grew into an app, songbooks and paid courses.
justinguitar.com ↗
Turned trade knowledge into books, videos and exam prep.
mikeholt.com ↗HOW TO START
Ask an AI assistant to interview you about your expertise for 20 minutes.
Have it suggest who the course is for and what result they want.
Ask for a course outline: modules, lessons and one outcome per lesson.
Draft scripts and worksheets with AI, then rewrite them in your own voice.
Test the first lessons live, then use feedback to improve the rest.
FIND YOUR THING
Answer six quick questions and the free Know + Tell Business Builder suggests your best first thing, who it’s for and which tools to use. Your first answer is already filled in.
TOOLS FOR YOUR FIRST STEP
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QUESTIONS PEOPLE ASK
Not if you use AI for structure and drafts and supply the stories, examples and judgment yourself. Your experience is what makes it worth buying.
Any capable assistant can help. We use Claude for interviewing, outlining and drafting, but others work as well.
It can draft a lot, but you should review, correct and rewrite everything. You’re responsible for accuracy and for sounding like you.
Generally yes, as long as the content is accurate and yours to sell. Be thoughtful about sources and check the platform’s rules.
A short course can come together in weeks rather than months, especially if you test it live first.
KEEP GOING