Knitting · Tutorials & patterns
Very Pink Knits
Staci Perry
Clear video tutorials for knitters, paired with patterns sold to the people who learned from them.
Read the profile →TEACH KNITTING AND CROCHET
Teach knitting and crochet.Patterns, tutorials and makealongs for the yarn crafts you’ve done for years
Patterns are the classic first product, and video tutorials build the audience that buys them. Knitters and crocheters are loyal, generous and always learning.
THE SHORT ANSWER
To teach knitting or crochet online, write up a pattern you’ve already made, have it tested, and sell it as a download. Film short technique tutorials from overhead to build an audience, then add knit-alongs or crochet-alongs, kits, classes or a membership as your community grows.
What people pay for in knitting and crochet
| Format | What it looks like | Why it works |
|---|---|---|
| Patterns | Downloadable PDFs with charts and sizes | The classic first product |
| Technique tutorials | Short videos on one stitch or method | Builds trust and an audience |
| Knit-alongs and crochet-alongs | A pattern made together over a few weeks | Community and pattern sales |
| Kits | Yarn and pattern bundled together | Higher price per sale |
| Membership | New patterns or lessons each month | Steady monthly income |
| Local classes | Yarn shops, libraries, community centers | Fees per class |
The journey, step by step
Our complete guide, From Know to Tell, walks through ten steps from “I might know something” to a small business. Here’s what each step looks like for knitting and crochet. Tap a step to read the full version.
| Step | For knitting and crochet |
|---|---|
| 01 · Notice what you know | Note the stitches and fixes people ask you about. Those are tutorials. |
| 02 · Pick one thing | Narrow it: sock knitting, amigurumi, colorwork, beginners, left-handed crocheters. |
| 03 · Find your people | Yarn crafters gather in yarn shops, knitting groups and online pattern communities. |
| 04 · Choose how you’ll tell it | Patterns plus video is the proven pairing; live classes build loyalty. |
| 05 · Make your first small thing | Write up one pattern and have two testers make it, or film one technique. |
| 06 · Set up only the tools you need | A storefront for patterns, a video tool, and a community for makealongs. |
| 07 · Share it and listen | Run a free makealong and ask testers what was unclear. |
| 08 · Decide how it earns | Free tutorials, paid patterns, then kits, classes or a membership. |
| 09 · Make it a real business | Check pattern-design rules (below) and keep business money separate. |
| 10 · Keep going | Release on a rhythm, like a pattern a season or a monthly makealong. |
Filming tips for yarn crafts
Tips
- Mount your phone overhead so viewers see the work from your point of view.
- Use light, solid-color yarn against a plain dark background so stitches stand out.
- Slow down tricky moves, or film them twice from a closer angle.
- Show both right- and left-handed versions if you can; left-handed crafters are often underserved.
Watch-outs for pattern designers
Sell your own original designs. If a design is closely based on someone else’s pattern, ask permission first.
Have testers make every size before you sell a pattern; errors cost trust.
Character and brand designs, like licensed cartoon characters, are protected; avoid selling patterns of them.
This is general information, not legal or professional advice. Check the rules where you live.
People who did it
Quilting · Tutorials into a company
Missouri Star Quilt Co.
Jenny Doan
Started a quilt shop for retirement money during the recession. Her son suggested YouTube tutorials; they turned a small Missouri town into a quilting destination.
Read the profile →
Quilting · Classes & patterns
Timeless Quilt Studio
Krista Russell
Krista Russell helps quilters build practical skills, create meaningful projects, and finish quilts they are proud to use, gift, and remember.
Read the profile →Tools for your first step
Podia ↗Sell pattern downloads and kits from one storefront.Descript ↗Trim technique videos and add captions quickly.Skool ↗Host makealongs, lessons and a members’ community.
Know + Tell is free. Some tool links pay us a commission; here’s how we choose.
Ask Claude
I’ve been [knitting / crocheting] for [years], especially [style]. Help me write up my first pattern to sell: [describe the item]. Give me a pattern outline (materials, gauge, sizes, abbreviations, steps, chart notes), a list of things testers should check, and a plan for running a free makealong to launch it.
Paste the prompt into Claude and fill in the [brackets] with your own details.QUESTIONS PEOPLE ASK
Questions people ask.
How do I price a knitting or crochet pattern?
Look at what comparable patterns sell for, then consider complexity, sizes included and support. Many designers start modestly and raise prices as their reputation grows.
Do I need a test knitter or crocheter?
Yes. Testers catch errors in counts, sizing and instructions before buyers do, and they often become your first fans.
Where should I sell patterns?
Many designers sell on pattern marketplaces and on their own storefront. Selling directly lets you keep more of each sale and build your own email list.
Can I teach both knitting and crochet?
Yes, but your first products are easier to market if they focus on one craft and one kind of crafter.
What should my first tutorial be?
The technique people ask you about most, filmed simply from overhead and kept short.
KEEP GOING